Abusive head trauma, or injury to an infant by shaking, is one of the most preventable causes of infant death and disability. Caregiver frustration can lead to shaking a baby. This action is very often in response to sustained infant crying.
The Oklahoma State Department of Health has partnered with the National Center on Shaken Baby Syndrome to offer a program of prevention through education. The Period of PURPLE Crying® program is offered free of charge to all Oklahoma birthing hospitals. The program consists of hospital staff education and a DVD and booklet to be shown, discussed, and sent home with every family giving birth in that hospital.
The message of the Period of PURPLE Crying® program is:
- Help parents and others understand the normalcy of periods of increased and sustained crying
- Show practices that may soothe the crying infant
- Provide steps to cope with the increased crying
- Encourage caregiver to briefly walk away when necessary
- Help them to understand the dangers of shaking
Participate in the CLICK for Babies (purple hats for babies awareness campaign).
For more information contact Barbara Koop.
“There is a unique opportunity to prevent SBS by providing a prevention program that goes beyond simple warnings to not shake an infant and rather address the main cause of the shaking, frustration with a baby’s crying.”
Marilyn Barr, Founder, Executive Director, NCSBS